{"id":10022,"date":"2024-12-04T16:27:41","date_gmt":"2024-12-04T16:27:41","guid":{"rendered":"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/?p=10022"},"modified":"2025-08-07T12:37:11","modified_gmt":"2025-08-07T12:37:11","slug":"the-fall-of-dei","status":"publish","type":"post","link":"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/the-fall-of-dei\/","title":{"rendered":"The Fall of DEI: How President Trump Ushers in a Merit-Based Future"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10022\" class=\"elementor elementor-10022\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0329211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0329211\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54640e0\" data-id=\"54640e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb7ad4 elementor-widget elementor-widget-text-editor\" data-id=\"cbb7ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">This article originally appeared on Townhall here: <\/span><\/i><a href=\"https:\/\/townhall.com\/columnists\/bob-rubin\/2024\/12\/04\/the-fall-of-dei-how-president-trump-ushers-in-a-merit-based-future-n2648601\"><i><span style=\"font-weight: 400;\">https:\/\/townhall.com\/columnists\/bob-rubin\/2024\/12\/04\/the-fall-of-dei-how-president-trump-ushers-in-a-merit-based-future-n2648601<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">The news that\u00a0<\/span><a href=\"https:\/\/www.cnbc.com\/2024\/11\/26\/walmart-pulls-back-on-dei-efforts-removes-some-lbgtq-merchandise-.html\"><span style=\"font-weight: 400;\">Walmart is ending all its Diversity, Equity, and Inclusion (DEI) practices<\/span><\/a><span style=\"font-weight: 400;\">\u00a0is the clearest sign yet that this divisive ideology is on its way to the dustbin of history. For years, DEI has been a corporate mainstay, championed by progressives as a moral necessity. But under President-elect Donald Trump\u2019s renewed leadership, a wave of common-sense governance is dismantling the foundations of this failing ideology. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">DEI began as a movement promising fairness and opportunity. Yet in practice, it has often done the opposite\u2014replacing merit with quotas and fostering division through ideological indoctrination.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The movement quickly became a mandatory framework for corporate America, with companies investing billions in implicit bias training and hiring practices designed to prioritize identity over competence. While DEI advocates claimed these initiatives created more equitable workplaces, the reality was often resentment, lower morale, and diminished productivity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Walmart, like many corporations, adopted DEI not out of genuine conviction but to appease activists and shield itself from backlash. However, as public sentiment has shifted, businesses are reassessing whether these programs are worth the cost. DEI\u2019s waning influence signals that Americans are growing tired of being subjected to ideologies that divide rather than unite. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Donald Trump has been instrumental in challenging DEI\u2019s ideological grip. During his first term, Trump issued an executive order banning critical race theory in federal training programs, calling it un-American and divisive. This bold action confronted the narrative that the United States is an inherently oppressive society and reaffirmed the country\u2019s commitment to equality under the law.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although the Biden administration reversed Trump\u2019s ban, the cultural impact of his policy was lasting. His stance inspired resistance to DEI\u2019s encroachment into workplaces, schools, and government.<\/span><\/p><p><span style=\"font-weight: 400;\">With Trump returning to the White House, his second term promises an even stronger push against this divisive framework. Policies expected under his administration, such as cutting federal funding for DEI initiatives, will empower states and businesses to abandon these practices without fear of government reprisal. \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca866cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca866cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79368b6\" data-id=\"79368b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9493ad elementor-widget elementor-widget-image\" data-id=\"d9493ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"429\" src=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-1030x429.png\" class=\"attachment-large size-large wp-image-9283\" alt=\"\" srcset=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-1030x429.png 1030w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-300x125.png 300w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-80x33.png 80w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-768x320.png 768w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-1536x640.png 1536w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-2048x853.png 2048w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-1500x625.png 1500w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image-705x294.png 705w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2023\/09\/Subscrbe-CTA-image.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1985937 elementor-widget elementor-widget-html\" data-id=\"1985937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/www.cognitoforms.com\/f\/seamless.js\" data-key=\"o3wivveY-E-CqvTqnB2IAA\" data-form=\"1\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d79cbc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d79cbc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f3bc1c\" data-id=\"2f3bc1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee09329 elementor-widget elementor-widget-text-editor\" data-id=\"ee09329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Walmart\u2019s decision to abandon DEI reflects a broader cultural shift. For years, corporations were pressured into prioritizing wokeness over their core missions. Yet recent data shows that DEI programs are not only ineffective but counterproductive. Mandatory training often increases resentment and reinforces stereotypes rather than breaking them. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As America\u2019s largest private employer, Walmart\u2019s move is a significant bellwether. The retail giant\u2019s decision is not just about cutting costs\u2014it\u2019s about restoring focus on what made the company successful: delivering value to its customers and opportunities to its workers based on merit, not ideology. Other corporations are likely to follow Walmart\u2019s lead, recognizing that DEI is a liability, not an asset.<\/span><\/p><p><span style=\"font-weight: 400;\">The failure of DEI lies in its premise. By dividing people into categories of oppressors and oppressed based on race, gender, or other immutable traits, DEI has perpetuated a culture of victimhood and entitlement. This approach is fundamentally at odds with America\u2019s founding principles, which champion equality under the law and individual merit.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Under President Trump\u2019s renewed leadership, the nation is rejecting these divisive narratives. Americans are pushing back against the idea that systemic racism or bias defines their country. Instead, they are embracing a shared national identity built on opportunity, merit, and hard work.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This cultural shift is already evident in education and employment. Parents are fighting back against indoctrination in schools, while employees are challenging corporate DEI programs that stifle free expression and promote identity politics over competence. Trump\u2019s unapologetic stance against political correctness has emboldened Americans to reclaim institutions that should unite rather than divide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The end of DEI marks a turning point for America. Without its divisive framework, workplaces can return to prioritizing merit and teamwork. Companies can focus on delivering value instead of pandering to activist demands. Most importantly, Americans can move beyond the corrosive identity politics that have dominated public discourse for too long.<\/span><\/p><p><span style=\"font-weight: 400;\">Walmart\u2019s decision is a step toward this brighter future. As other companies follow suit, the DEI industry\u2014an entrenched bureaucracy profiting from division\u2014will face an inevitable decline. This is not just a corporate trend but a cultural renaissance driven by the values Trump has championed throughout his political career. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Trump\u2019s leadership has exposed DEI for what it is: an ideological experiment that failed to deliver on its promises. Under his administration, policies will favor unity, equal opportunity, and merit-based advancement. As businesses and institutions shed the burdens of DEI, they will rediscover the principles that make America exceptional. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The decline of DEI is a victory for common sense and the American spirit. It is a rejection of narratives that paint the nation as irredeemably flawed and its people as victims or villains. Instead, it reflects a renewed commitment to fairness, opportunity, and the belief that success should be earned, not handed out based on identity. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Walmart\u2019s bold decision and the broader cultural shift it represents are reasons for optimism. Americans are ready to move forward, united by shared values rather than divided by ideology. As DEI fades into irrelevance, the country can focus on building a future defined by merit and opportunity for all. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the coming years, this transformation will be seen as one of Trump\u2019s enduring legacies\u2014a decisive victory over the forces of division. DEI will be remembered as a cautionary tale of ideological overreach, relegated to the dustbin of history where it belongs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With Trump\u2019s leadership, the nation is reclaiming its founding ideals and charting a course toward unity and prosperity. The time is now for all of us to support his fight to dismantle DEI once and for all!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f9751c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f9751c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4bac83a\" data-id=\"4bac83a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cf8f05 elementor-widget elementor-widget-image\" data-id=\"7cf8f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"900\" data-src=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2022\/09\/bob_min-700x900-1.jpg\" class=\"attachment-large size-large wp-image-2977 lazyload\" alt=\"bob rubin\" data-srcset=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2022\/09\/bob_min-700x900-1.jpg 700w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2022\/09\/bob_min-700x900-1-233x300.jpg 233w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2022\/09\/bob_min-700x900-1-62x80.jpg 62w, https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-content\/uploads\/2022\/09\/bob_min-700x900-1-548x705.jpg 548w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/900;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40eba4e\" data-id=\"40eba4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84c3537 elementor-widget elementor-widget-text-editor\" data-id=\"84c3537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600; font-size: 25px; font-family: 'Playfair Display', sans-serif; color: #252468;\">Are you concerned about inflation, ESG compliances, and the 2022 crypto crash?<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600; font-size: 25px; font-family: 'Playfair Display', sans-serif; color: #252468;\">Your investment portfolio can be affected by any or all of these factors.<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600; font-size: 25px; font-family: 'Playfair Display', sans-serif; color: #252468;\">Schedule an appointment with Bob Rubin, your dedicated, conservative financial advisor, for a free portfolio analysis today.<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600; font-size: 25px; font-family: 'Playfair Display', sans-serif; color: #252468;\">Get started by clicking the button 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h3:hover,\n\t\t\t\t\t#rt-tpg-container-1090699132 .rt-holder .rt-woo-info h4:hover{color:#121d7b !important;}<\/style><div class='rt-container-fluid rt-tpg-container tpg-shortcode-main-wrapper ' id='rt-tpg-container-1090699132'   data-layout='layout12' data-grid-style='even' data-desktop-col='3'  data-tab-col='2'  data-mobile-col='1' data-sc-id='4912'><div class=\"tpg-widget-heading-wrapper heading-style1 center\"><span class=\"tpg-widget-heading-line line-left\"><\/span><h1 class=\"tpg-widget-heading\">Related Articles<\/h1><span class=\"tpg-widget-heading-line\"><\/span><\/div><div data-title='Loading ...' class='rt-row rt-content-loader   layout12 tpg-even '><div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 even-grid-item rt-grid-item\" data-id=\"2462\"><div class=\"rt-holder\"><div class=\"rt-img-holder\"><a data-id='2462' class='' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/bank-of-america-is-anything-but\/' target='_blank'><img decoding=\"async\" width=\"300\" 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class=\"entry-title\"><a data-id=\"10109\" class=\"\" href=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/trumps-energy-revolution\/\" target='_blank'>Trump\u2019s Energy Revolution: A Roadmap for Conservative Investors to Profit from U.S. Energy Dominance<\/a><\/h3><div class='post-meta center'><span class='read-more'><a data-id='10109' class='' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/trumps-energy-revolution\/' target='_blank'>Read More<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class='rt-pagination-wrap' data-total-pages='15' data-posts-per-page='6' data-type='pagination'  ><div class=\"rt-pagination\" ><ul class=\"pagination-list\"><li class=\"active\"><span>1<\/span><\/li><li><a data-paged='2' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-json\/wp\/v2\/posts\/10022\/page\/2\/'>2<\/a><\/li><li><a data-paged='3' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-json\/wp\/v2\/posts\/10022\/page\/3\/'>3<\/a><\/li><li><a data-paged='4' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-json\/wp\/v2\/posts\/10022\/page\/4\/'>4<\/a><\/li><li><a data-paged='5' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-json\/wp\/v2\/posts\/10022\/page\/5\/'>5<\/a><\/li><li><a data-paged='2' href=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-json\/wp\/v2\/posts\/10022\/page\/2\/\"  aria-label='Next'>&rsaquo;<\/a><\/li><li><a data-paged='15' href='https:\/\/www.rubinwealthadvisors.com\/rubinreport\/wp-json\/wp\/v2\/posts\/10022\/page\/15\/' aria-label='Last'>&raquo;<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This article originally appeared on Townhall here: https:\/\/townhall.com\/columnists\/bob-rubin\/2024\/12\/04\/the-fall-of-dei-how-president-trump-ushers-in-a-merit-based-future-n2648601\u00a0 The news that\u00a0Walmart is ending all its Diversity, Equity, and Inclusion (DEI) practices\u00a0is the clearest sign yet that this divisive ideology is on its way to the dustbin of history. For years, DEI has been a corporate mainstay, championed by progressives as a moral necessity. But under [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Fall of DEI<\/title>\n<meta name=\"description\" content=\"The Fall of DEI. It began as a movement promising fairness and opportunity. 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Linscomb","author_link":"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/author\/chris-linscomb\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.rubinwealthadvisors.com\/rubinreport\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"This article originally appeared on Townhall here: https:\/\/townhall.com\/columnists\/bob-rubin\/2024\/12\/04\/the-fall-of-dei-how-president-trump-ushers-in-a-merit-based-future-n2648601\u00a0 The news that\u00a0Walmart is ending all its Diversity, Equity, and Inclusion (DEI) practices\u00a0is the clearest sign yet that this divisive ideology is on its way to the dustbin of history. For years, DEI has been a corporate mainstay, championed by progressives as a moral necessity. 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