Rubin’s Bottom 10: Disney

Rubin’s Bottom 10: Disney 

Rubin Wealth Advisors, in conjunction with American Conservative Values ETF (ACVF) has identified the ten worst companies for political conservatives (or patriots) to invest in. Investors can’t completely avoid placing their funds into all woke companies, but they can avoid investing in the worst offenders.

Announcing “Rubin’s Bottom 10”

Let’s get to #1 Disney

“Buzz Lightyear went woke. The movie went broke.” Rep. Jim Jordan, Ohio

Republican, tweeted back in June. The reference was in reference to Disney-Pixar’s latest film release titled simply, Lightyear, which by all accounts was a total box office bust. The film, which cost over $200 million to make, took in $50 million on its first weekend and dropped precipitously to $18 million in week two.

Why did the Toy Story spinoff do so poorly? Well, liberal critics would like to think that it’s because Disney is doing a poor marketing job by setting fans up to wait for it to be released on their streaming platform. Conservatives have a different idea. For us, we see the discontent with Disney’s anti-traditional, anti-American messaging starting to hit it in the corporate wallet. It’s an excellent start to what needs to become a trend.

The Lightyear film, designed for children, mind you, features a kiss between a gay couple and also replaced the iconic voice of Tim Allen ( a generally conservative actor ) with the ultra-woke, the captain-of-American-hating Chris Evans. It appears that the movie-going public isn’t too fond of Disney’s choices. It isn’t that Americans have stopped going to movies since the China flu (Top Gun – Maverick has proven that; they just aren’t going to that movie.

The Lightyear same-sex depiction is a direct result of a plan described by Disney corporate president Karey Burke in March of this year when she said that she wants Disney to have what amounts to a quota for alternative life style representation in films. As was reported in the Independent Sentinel:

“As the mother [of] one transgender child and one pansexual child,” she supports having “many, many, many LGBTQIA characters in our stories” and wants a minimum of 50 percent of characters to be LGBTQIA and racial minorities

 

As a mother of two children demonstrating potential signs of mental illness, clearly, Ms. Burke should be nowhere near children’s programming. More to the point, your hard-earned dollars should be nowhere near anything she is responsible for overseeing.

Disney has been a long-time and very bold leader of the woke corporate movement. Not only do they have a history of wokeness, but even now, as blowback has begun against woke corporate culture and actions, causing some companies to either step back a bit or at least slowdown, Disney has doubled down on their wokeness. It is as if they are saying, “We are Disney. You need us so much you can’t possibly turn away from us no matter what we say or do.”

The entertainment giant’s spread of wokeness is so expansive it is challenging to know where to begin. If you want recent, on June 30 th three former Disney employees filed suit alleging they were fired from the company for not wearing masks and refusing to get vaccinated for religious reasons during the pandemic. The employees objected to the vaccination because fetal stem cells were used in its development. Despite Florida state law to the contrary, which prohibits the forced imposition of vaccines upon employees, Disney simply pulled down its corporate mask and spit into the eye of the employees and the state.

For decades, Disneyland and Disneyworld have been associated with the well-known introductory refrain of “Ladies and gentlemen, boys, and girls…” Last summer, the entertainment giant dropped that language from theme parks and replaced it with “Welcome dreamers of all ages.” (I am assuming by “dreamers” they meant people who enter the country illegally). This was part of their new “Diversity & Inclusion” policy designed to encourage hate under the guise of love. Yahoo News reported at the time of the welcome-language change:

“Inclusion is essential to our culture and leads us forward as we continue to realize our rich legacy of engaging storytelling, exceptional service, and Disney magic,” Josh D’Amaro, chairman of Disney Parks, Experiences and Products, wrote in an April blog post on the company’s website. “We want our guests to see their backgrounds and traditions reflected in the stories, experiences, and products they encounter in their interactions with Disney,” he continued. “And we want our cast members—and future cast members—to feel a sense of belonging at work.”

Disney’s diversity policy addresses the areas of people, community, and content. As to the latter, the policy reads:

I apologize if the preceding just made you throw up in your mouth. While this language is typical of other policies with its flowery prose that makes you want to go sing songs with Joan Baez, it is always about what sort of specific actions are begat from the script. In Disney’s case, it means the denial of biology, same-sex couples kissing in children’s films, and, of all things, a ‘lady Thor.

As a 50-year resident of the great state of Florida and someone who has visited Disney World many times, I was sickened by Disney’s outright lying and dishonesty. Earlier this year, when Florida Governor Ron DeSantis signed into law a bill that restricts the teaching of sexual content to children in kindergarten through third grade, Disney joined into the openly deceitful movement of characterizing the law as a “don’t say gay” piece of legislation. When a company that has built its reputation on reaching out to young children openly opposes a law that precludes teaching those same young children about sex, a reasonable person has to ask themselves the question:  What is their motivation for doing that?

I’ll leave that one up to you to answer.

As is typically the case with the self-righteous, and always the case when the self-righteous is a for-profit business, Disney reeks of hypocrisy.

The company that is so concerned about people being treated fairly isn’t quite as concerned when it comes to China. This was evident when Disney filmed some scenes in the live-action remake of Mulan in China. The province where the filming took place was where the Chinese government conducted a brutal repression campaign against the Muslim Uighur people by imprisoning many in concentration camps. It was only discovered when some viewers posted on the internet that the movie’s end credits said it was partly filmed in Xinjiang.  Breitbart News reported:

Mulan’s end credits include a special thank-you to the Turpan Municipal Bureau of Public Security, according to a screenshot from the movie. The city of Turpan, which is located in the northwestern Xinjiang region, runs a concentration camp for Uyghur Muslims where detainees are forced to recite Communist Party propaganda, according to a 2018 investigation by The Wall Street Journal.

Even the Washington Post, itself an anti-American rag typically supportive of Disney-style wokeness, was critical of Disney for this one

“Why did Disney need to work in Xinjiang? It didn’t. There are plenty of other regions in China, and countries around the world, that offer the starkly beautiful mountain scenery present in the film. But in doing so, Disney helps normalize a crime against humanity,” wrote columnist Isaac Stone Fish, a senior fellow at the Asia Society’s Center on U.S.-China Relations.

Disney is clearly the worst of the worst when it comes to corporate wokeness, and they have worked hard to reach the “top” spot on a bottom-of-the-barrel list. This is a company that not only does not deserve your investment dollars, and it doesn’t deserve any of your dollars! Divest your stock, buy different toys, vacation in Clearwater instead of Orlando, and go see Top Gun – Maverick! There is no “wonderful world” left at Disney, only one filled with petulance, intolerance, deceit, and hatred.